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ANSWER OUR VENICE 911 CALL !



VENICE 911

Unchecked gentrification of Venice now threatens to trammel this historic town forever - so, we at the Spirit of Venice are making a VENICE 911 call to all - let's come together and take our community back!

We all love Venice!
...
Venice beach, California, is a world-renowned destination for rich and poor alike, famous for over 100 years!

But what is it that attracts visitors from all over the world; except the free, diverse and unruly ambiance that pervades our humble beach town?

Our VENICE 911 cause will bring together Venice community organizations, residents, supporters and visitors to share ideas and learn more about how we can slow down the gentrification of our community and unite to keep the Spirit of Venice alive.

Join our VENICE 911 cause and work with us to unite our community for the greater good of all and to share the Spirit of Venice everyone!
Answer the Venice 911 call!

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L.A. CITY COUNCIL UNANIMOUSLY APPROVES VENICE BOARDWALK ORDINANCE LAMC 42.15

     By Ashley Beasley | Patch

The Los Angeles City Council unanimously approves a Venice Beach boardwalk ordinance that will regulate commercial vending along Ocean Front Walk.

The henna tattoo artists, incense sellers and T-shirt hawkers on the western side of the popular Venice Beach boardwalk will have to find new places to set up shop after the Los Angeles City Council on Tuesday unanimously approved an ordinance prohibiting commercial vending along Ocean Front Walk.

"We finally have in place an ordinance we all feel we can defend," said Los Angeles City Councilman Bill Rosendahl after the 12-0 vote. "It supports the local community's interest in wanting to go forward. Over the years the commercial vendors had taken over the west side [of Ocean Front Walk] and it's not fair to vendors on the east side, where people pay taxes."

The first version of Ocean Front Walk legislation, known as Los Angeles Municipal Code 42.15, was introduced in 2004 and has since gone through a series of revisions. The ordinance seeks to indicate time, place and manner restrictions for vendors on Ocean Front Walk. The boardwalk has long been a place where free speech and 1st Amendment rights have been encouraged and has contributed to Venice Beach becoming the top tourist attraction in Los Angeles with some 16 million visitors annually.

In 2008, a version of the ordinance was passed to allow regulation and permitting through a lottery system. In 2010, however, a federal judge ruled the lottery system unconstitutional. Other pitfalls from past draft ordinances included the ambiguity of permissible goods and the constitutionality of noise restrictions.

The new ordinance revises and defines the exact items that will be prohibited and allowed to be sold on 205 spaces on the western side of the boardwalk. The ordinance would ban the sale of common items with a so-called "non-expressive purpose," such as clothes, sunglasses, incense, candy, crystals, oils, jewelry and toys. It also would prohibit massages and skin ink.

Vendors will still be able to sell books, paintings, recordings, sculptures or other works they have created.

Spaces also will be reserved for traditional speech activities and petitioning, including the distribution of newspapers, fliers, pamphlets, bumper stickers and patches. The ordinance also would set aside two spaces on the Venice Beach boardwalk for food distribution.

Some at the meeting said the restriction on jewelry vending is a violation of free speech.

"I don't want to see the commercial jewelry out there anymore," said Tony B. Conscious, a Venice Beach artist, writer and performer of 10 years.

Yet, he also said he wanted indigenous cultures to have the ability to express themselves culturally on the boardwalk, with crafts such as jewelry making and basket weaving.

Conscious said that he would support an ordinance allowing hand-crafted indigenous jewelry, as long as a local group of artists was designated to distinguish commercial jewelry from artistic.

Other opponents of the ordinance considered the punishments for violations too harsh.

"Six months in jail and a $1,000 fine is far too extreme for, say, an Indian making a piece of jewelry that has his tribe symbol on it," said Mark Herd, a boardwalk vendor and member of the Venice Ocean Front Walk Committee.

Herd said the regulations favor the merchants on the east side.

"It's all about money," he said.

The first violation specified in the ordinance is actually a $100 fine. The second violation and all subsequent violations can be punishable with a fine of $250 or prosecution as a misdemeanor punishable with a fine of up to $1,000 or up to six months in the county jail or by both fine and imprisonment.

Supporters of the ordinance cited safety concerns for endorsing it.

An ordinance supporter told the City Council the Venice boardwalk had become "intolerable" and "not safe." She said she and her 12-year-old daughter get harassed on the boardwalk when simply walking their dog.

The lack of regulation on the boardwalk has led to violence over vending spaces and a "flea market" atmosphere, according to the ordinance.

Regulation of the boardwalk has relaxed since the federal court ruling in 2010 and aggravated assault has risen by 16 percent since, said Capt. Jon Peters, the commanding officer for the Los Angeles Police Department's Pacific Division.

There's also been a recent rise in youth transients due to their ability to make money on the boardwalk and hold vending space overnight, Peters said.

Assistant City Attorney Valerie Flores said she is confident changes made in the new ordinance will help to "wade off" any law suits. The ordinance largely reverts back to the 2006 version with upgrades. It also changes definition of performances and performers to mimic City of Santa Monica definitions held up in federal court. The City Attorney's office also included additional legislative findings to support the ordinance and incorporated comments received from the Venice community.

Parsi Kehanpour, 44, of Venice, had tables set up Tuesday as he sold jewelry, necklaces, bracelets and Buddha statues on the boardwalk near the basketball courts.

"It's devastating," Kehanpour said. "I feed my family being here. Now I don't know what to do. I'll be homeless with my wife on the streets."

Kehanpour, who said he suffers post-traumatic stress disorder after serving in the military, estimated that he earns about $1,800 to $2,000 a month selling goods on the boardwalk.

"I need this money, I'm not good at any other business," Kehanpour said.

Steven Gutin, manager of Ocean Blue Company on the eastern side of the boardwalk, said store operators have been trying to curb commercial vending on the western side of the boardwalk for 15 to 20 years.

"When those guys are not set up our incense and oils business is 20 to 30 percent higher," Gutin said.

Jewelry business has dropped 60 percent since vendors have been allowed to sell jewelry on the western side of the boardwalk, Gutin said.

Gutin had a wait-and-see attitude since past ordinances have been challenged in court and tossed out.

The new ordinance also would restrict vending equipment size and nature, so that tourists and locals can still view the Pacific Ocean. It also has requirements to ensure the ingress and egress of emergency vehicles between the beach and the boardwalk.

The ordinance will uphold the current first-come, first-serve system of allocating spaces, but no person will be allowed to camp out or unofficially reserve a space between sunset and 9 a.m.

The ordinance was sent immediately to Mayor Antonio Villaraigosa, who has 10 days to sign it. The City Clerk will then publish the ordinance and the city can start enforcing it 31 days after publication, Flores said in an email. Signs will be posted on the day the city can begin enforcing the ordinance, Flores said.

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GOOGLE IN THE NEWS:

Google Intensifies Its Guerrilla War
Against The TV Business
By Jim Edwards

Google's new ad deal with Cox Media, in which the cable network will contribute unsold ad inventory to a "national inventory pool" offered by Google, looks like a model for killing the broadcast TV business as we know it.

The deal expands Google TV Ads to 42 million households via Dish Network, DirecTV, Verizon FiOS, and Viamedia, which have previously done deals with Google.

TV, particularly network TV, is currently organized like a cartel: ABC, NBC, CBS and Fox all control large audiences that advertisers want. They tacitly cooperate to keep prices high by requiring advertisers to bid for their airtime in a restricted narrow window called the "upfront" market, which happens annually in May.

Advertisers who don't lock in bulk deals at that time find themselves relegated to the "scatter" market for the rest of the year, which the networks have a habit of holding back from sale for as long as possible in order to keep prices high.

Deals are made between handfuls of ad agency buying execs in New York and their sales counterparts at the networks face-to-face, on the phone or even -- in this day and age! - via fax.

The result is that even though broadcast TV audiences have gotten smaller over the years, prices for airtime have only gone up -- another symptom of market cooperation.

If the TV ad market were organized logically, it would be in an online, real-time airtime auction in which advertisers could bid on prices and drive them as high or as low as the market will bear. It's happened in the hotel business, the airline business, the book business -- you name it. But not the TV business.

In fact, a few companies have attempted to persuade networks to make their airtime available on exchanges where it can be bought and sold electronically, and they have all met resistance or lack of cooperation from the networks. NBC most recently declined to cooperate with Google in October.

Here's what Google says it is doing now:
Google TV Ads is announcing an update to its service that enables operators to easily opt-in and contribute these narrow slices [of unsold ads] into the Google TV Ads national inventory pool.  As thousands of these slices are aggregated, this pool represents a large national audience that marketers can then customize to their audience goals.

Cox is the first major cable operator to choose this new Google TV Ads ad management solution, and moving forward we will be integrating with new partners, including Suddenlink Communications, which reaches 1.2M households.

As Google TV Ads already allows advertisers to buy airtime and upload ads to the network without the need for a Madison Avenue media agency to take a commission to place the ad, the Cox deal and Google's new inventory pool could be the beginning of yet another attempt to create an online market exchange for ad time.
Put together Google's new online market for TV ads and the national trend toward not watching TV, and it's hard to see a rosy future for the broadcast networks.

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